iostar has released multiple "Hi-Fi" models over the last few years that were designed to fill the mainstream and multimedia space. With a heavy focus on audio reproduction and connectivity these board have done well in this arena. However none have taken on an appearance that speaks to being a higher end product like the Hi-Fi Z97Z7 has. This new look has genuinely piqued my interest. I do however remain optimistically cautious for fear it may turn out to be a budget board in mid-range product's clothing.