Industry leading companies are not just born. They take time to mature, and as they evolve they slowly rise to the top. Take some of the auto manufacturers like Honda or even more currently, Hyundai, as an example. When both companies were in their infancy, they made rather mediocre looking products, yet they represented a great bang for your buck at the time. Today, Honda is now an industry leader and Hyundai manufactures some really great looking quality products. In relation, ASRock developed their company with a much similiar strategy. Only a few years back, many looked only at Asus and Gigabyte to fill their technological needs, and dismissed ASRock as a secondary company. ASRock made a very good product but they just lacked the marketing hype and reputation. They were missing that extra "thump." Over the past few years, ASRock has changed the game and is now considered by many to be one of the "Big Three" motherboard companies. In this time frame, Pure Overclock watched ASRock's products and company evolve. Not only have the aesthetics changed from yesteryear, but the quality of the components and overall package has also improved. Now, ASRock brings cutting edge & very innovative features as we recently saw with the X79 Extreme 11. Simply said, ASRock's products are now outstanding.

Global top3 motherboard manufacturer, ASRock Inc., today excited to release its first OC-oriented mobo gear named Z77 OC Formula. Exclusively designed by the world’s OC legacy performer, Nick Shih, this board aims at the enthusiast end of the market, is full to the brim with features. This celebrity board opens up overclocking possibilities and delivers control opportunities in every way, featuring the most detailed and considerate design of any overclocking motherboard. Commenting on the news release, James Lee, V.P. of ASRock Sales and Marketing, is with confidence. “ASRock OC Formula was born for rewriting the overclocking numbers! Z77 OC Formula is the first baby from ASRock OC segment. We’ve thrown in everything essential, ensuring users to build up an unbeatable rig.” “My vision for the OC Formula Brand is to allow overclockers to smash the overclocking limits effortlessly.” said Nick Shih, OC Mater of ASRock. “Z77 OC Formula is just the one you’ve always expected. I live for challenges and welcome OC rockers to take my OC crown!” What’s the essence of overclocking? Hardware components are incredibly the most important. ASRock OC Formula is a brand that contains the very highest performing boards with a view to getting the highest results in overclocking. There’re plenty of attractive sweeteners to make the newborn Z77 OC Formula a more enticing upgrade. ASRock 3 Formula Kits To Formulize The OC World Z77 OC Formula has a CEB format, making it a...

The full array of Z77 motherboards has been introduced throughout the industry and Ivy Bridge is now a mainstay for Intel. With all the hype and migration, many have forgotten about another viable, and arguably better, computing platform. Yes, the X79 platform is still alive and so are Sandy Bridge "E" processors. The Sandy Bridge "E" processors have more computing power over "vanilla" Sandy Bridge and Ivy bridge due to the increased L3 cache. With that said, Ivy Bridge "E" processors are due to arrive 4th quarter 2012. The Ivy Bridge "E" series will carry the same architecture with a die shrink and more transistor density than it's little brother version of Ivy Bridge did. The transistors are Intel's new 3D Tri-Gate Transistors which operate more efficiently and Ivy Bridge "E" still uses socket 2011.