Now in three stylish color options and performance segments Taipei, Taiwan – December 20, 2012 – ADATA™ Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announces a facelift of the company’s popular XPG ™ line of DRAM modules that gives PC enthusiasts a choice of easily distinguishable performance options in three different stylish heat spreader colors.The XPG level of DRAM modules are available in the following heat spreader colors and performance options: blue XPG DRAM modules that run at 1600MHz with CL11 timing, black modules at 1600MHz and CL9, and red ones at 1866MHz and 2133MHz with timing of CL10.According to Ted Tsai, Senior Product Marketing Manager at ADATA. “Top-tier enthusiasts in all countries- from gamers, to power users, to system builders demand not only the best in heat dissipation and long term stability of DRAM, but they are increasingly looking for components that improve the overall appearance or attitude of their rigs. We will make sure our XPG DRAM line meets the demands of these groups, both technologically and aesthetically.”The innovative engineering and unique appearance of the new XPG heat sinks make them requisite gear for the most dedicated gamers and power users. The sleekly crafted lines are reminiscent of the mechanical goliaths found on today’s electronic battlefields. ADATA once again showcases the company’s proven ability to unite world-c...

Experience ADATA’s next generations of product offerings with live demonstrations Taipei, Taiwan – December 18 2012 – ADATA™ Technology, will be showcasing and providing live demonstrations of its new line of products at the 2013 International Consumer Electronic Show (CES) from January 8 to January 11 in the Piazza Suite at the Venetian Resort. ADATA invites all interested parties to get hands-on experience with its latest product offerings, including SSDs for consumer and enterprise solutions as well as the company’s latest applications in DRAM, Flash storage, and wireless-enabled devices. ADATA has historically been at the forefront of the industry in the implementation of new technologies, and this year looks to be no exception. Visitors will be able to see the XPG SX300 384GB mSATA solid state drive, the enterprise grade SX1000, and the latest embodiment of the new, tiny NGFF SSD specification. DRAM products on display with live demonstrations will include the high-density XPG DDR3 2600 memory modules. Additionally, DashDrive Air products will mark a robust first foray into the blossoming wireless accessory market, with a live demonstration that will show the future of mobile device inter-connectivity. For external storage, ADATA will exhibit its latest DashDrive Elite designs, with some of the industry’s most elegant realizations of USB 3.0 speed in USB Flash drives and portable hard drives. The company’s Premier and Premier Pro memory card lineup w...

ADATA once again receives international recognition for innovation Taipei, Taiwan – December 6th 2012 – ADATA™ Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has been recognized by Germany’s International Forum Design Awards (iF), and has received awards that denote excellence in design for three products in the company’s popular DashDrive family: the HD710, HE720 and UE700. The evaluation criteria for iF German includes design quality, choice of material functionality, and degree of innovation. The DashDrive Durable HD710 external hard drive provides mobile, rapid, and dependable data access in a rugged and sporty package. The housing of the HD710 is comprised of a unique silicone material, and the drive incorporates military-grade shockproof and waterproof (IPX7) construction with an ultra-fast USB 3.0 interface. Its lively outlook and dynamic design match the requirements and style of sports and outdoor enthusiasts, with color options including blue, yellow, and black. The DashDrive Elite HE720 is the world’s thinnest USB 3.0 external hard drive. Sporting a reflective stainless steel surface, and with a record-breaking slim profile of only 8.9mm thickness, the Elite HE720 also features a “One touch backup” function which automatically backs up and synchronizes data. The brushed metal exterior and elegant overall appearance enhance the fashion sense of technological lives. The DashDrive Elite U...

ADATA Technology a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announces the release of the DashDrive Durable UD310 USB Flash Drive, a tiny, water resistant USB flash drive with an attractive gem-like appearance. The UD310 is manufactured through a special chip-on-board (COB) process, resulting in high water and impact resistance for the drive. A sparkling jewel-like faceted end-cap highlights the ultra-small and extremely portable design that takes up no space when used in a laptop or desktop. It allows for unrestricted sharing of pictures, music and videos, making the UD310 an ideal accessory for Ultrabooks and various slim and sophisticated electronic devices. The UD310 will launch in capacities of 8, 16, and 32 gigabytes and is available in red and black. Purchasers of the UD310 will be eligible for a free download of ADATA’s proprietary UFDtoGO software, an indispensable tool for maintaining and updating personal data when on the road. Availability The DashDrive Durable UD310 USB Flash Drive is now available at Newegg.com, TigerDirect.com and Amazon.com at a MSRP of $7.99, $12.99, $21.99 for 8GB, 16GB and 32GB, respectively.

It's not always the enthusiasts (and well-heeled) that want blistering speeds, and certainly not just in the SSD arena. Anyone with an SSD can benefit from massive performance gains over a hard drive, from the most diehard to the budget-oriented consumer. So the ADATA Premier Pro SP600 targets the latter, offering an SSD that's very accessible to users on a modest budget of less than $100. But how does the performance of the ADATA Premier Pro SP600 measure up? Is it worth the investment? Let's dive in and find out.

Recognition for Leadership in the Flash Storage Industry Taipei, Taiwan – November 19, 2012 – ADATA™ Technology a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, recently received the Accelerating Adoption Award at LSI Corporation’s Accelerating Innovation Summit (AIS) 2012. This recognition of ADATA’s support and development of new form factors and features using the LSI® SandForce® Flash Storage Processor further reinforces the company’s standing as a technological leader in NAND Flash application development. “ADATA has long been committed to the utmost in reliability and performance in our solid state drives. We have invested great efforts and resources in the development of applications that make the most of the LSI SandForce Flash Storage Processors, and we are honored to see these efforts acknowledged through this Accelerating Adoption Award,” said Shalley Chen, the Executive Vice President of ADATA. ADATA has implemented LSI SandForce Flash Storage Processors (FSPs) in a broad range of solid state drives, including the value-class Premier series, the performance-level Premier Pro series, and the enthusiast level XPG (Xtreme Performance Gear) series. To meet the demands of the small form factor application market, ADATA has applied the power of SandForce FSPs to its mSATA SSDs. In the enterprise server market, ADATA has provided reliable storage solutions powered by LSI SandForce FSPs to cu...

Like for a Chance to Win Prizes from ADATA City of Industry, C.A., USA – November 6, 2012 – ADATA™ Technology a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, is launching a Facebook giveaway event to coincide with the start of the shopping season. Participants need only ‘Like’ the ADATA USA Facebook fan page and then enter their email address. Entrants will be automatically entered into a prize drawing for the chance to win a DashDrive Elite HE720, a stereo headset, a stylish messenger bag, and other cool gear for the holidays. The chance to win is increased for each user when he/she ‘Shares’ the contest on his/her Facebook wall. The online event will run in two phases. Phase I will run from Nov 5 to Nov 16, 2012, with winners announced on Nov 23, 2012. Phase II will run from Nov 17 to Nov 27, 2012, with winners announced on Dec 5, 2012. If participants do not win a prize in Phase I, they will still have a chance to win in Phase II. For more information or to enter the contest, visit: http://www.adata.com.tw/redirect/redirect.php?r_id=34 or mobile users can scan this QR code: In addition to the Facebook giveaway, ADATA is bringing three outstanding options to gift buyers for the coming holiday season – a range of external storage devices to meet the tastes and lifestyles of diverse groups. For fashion-conscious users, the DashDrive HV610 combines a unique picture puzzle design concept with a S...

ADATA Technology is pleased to announce the launch of the industry’s first mobile device/memory card optimization site – GoMobile. With GoMobile, ADATA provides a compatibility and m-Commerce solution which allows consumers to find the most suitable memory card for use with a smartphone, tablet computer, digital camera, or camcorder. In conjunction with the launch of GoMobile, ADATA is hosting a QR Code giveaway event to promote the site nationwide. Running from October 23 to November 4, participants who scan the site’s QR code and use the memory search engine to find ADATA compatible products for their device, will have a chance to enter the event’s prize drawing. Prizes include ADATA XPG SX900 256GB solid state drives, Premier Pro microSDHC UHS-1 U1 32GB memory cards, and S102 Pro Advanced USB 3.0 32GB Flash drives. For more information about ADATA’s GoMobile site and giveaway, please visit this page.

ADATA™ Technology today announces the launch of the SP600 Solid State Drive (SSD), an entry level solution to the SATA 6Gb/sec SSD specification. This move will allow both consumers who are new to SSDs, and also those who are especially cost conscious, to experience the lightning fast speeds of solid state drives at an attractive price point. The SP600 delivers read and write speeds of 360 and 130 megabytes per second, and random 4KB read and write speeds are as high as 40,000 IOPS and 30,000 IOPS. With the replacement of mechanical drive with a SSD, users not only will experience increased boot-up speeds, but also one of the most cost effective ways for the average consumer to upgrade system speed. Additionally, with SSDs having no moving parts, the SP600 is completely silent during operation. The SP600 achieves a strikingly competitive balance between price and performance that serves as a perfect first step into the SSD world. The initial capacities of the ADATA SP600 SSDs are 32, 64, and 128 gigabytes. The SP600 solid state drive will be available through selected distributors and resellers in the Europe. For more information, see the company website at: ADATA.

Company makes its mark with visually striking expansion of the DashDrive HDD lineup Taipei, Taiwan – September 27, 2012 – ADATA™ Technology today announces the launch of the DashDrive™ Elite HE720 external hard drive, a USB 3.0 compatible device that is the thinnest of its kind on the market. Sporting a brushed stainless steel surface, and with a record-breaking slim profile of only 8.9mm thickness, the HE720 demonstrates once again the company’s consistently strong ability to combine top performance with style. The brushed metal case with protective layer provides 9H scratch resistance, which prevents damage even after long-term use. The drive features a bright blue LED indicator to indicate power and data transfer status, as well as the company’s popular “one-touch backup” feature, which automatically backs up and synchronizes data with one easy touch. The USB 3.0 interface offers transfer efficiency up to three times that of older USB 2.0 devices, but retains full backward compatibility with earlier versions. Purchasers of ADATA’s external storage devices are eligible for a free download of the latest Norton Internet Security 2012 anti-virus software (60 day trial version), and also enjoy three year warranty service, ensuring better mobility, security and convenience. Since announcing the new product family in June, ADATA has moved quickly to release products that embody the speed and portability signified by the DashDrive name. The DashDri...

  ADATA Technology Co., Ltd. today announces the launch of the DashDrive™ Choice UC500 USB flash drive. This latest USB 2.0 interface entry offers a distinctive design, as well as striking colors, once again demonstrating ADATA’s determination and skill in bringing style and flair to digital storage. The 50 x 19 x 11 mm (LxWxH) DashDrive Choice UC500 sports an attractive curved bottle shape, with color choices of golden champagne and sparkling red. The glossy metal exterior adds durability to the eye-catching shape, letting the user carry their ‘memories in a bottle’ with confidence and pride. The UC500 is small and easy to carry, with an integrated strap hole for use with a keychain or lanyard. The sliding type USB connector eliminates the need for a cap. Capacities of 8, 16, and 32 gigabytes ensure ample storage space for treasured personal data. After announcing the company’s new product family in June, ADATA has moved quickly to release products that embody the speed and portability signified by the DashDrive name. Products in the DashDrive Choice group embody the industry’s most elegant designs, and are targeted towards fashion-conscious users who see the purchasing of digital accessories as an opportunity to make a personal style statement. Availability The DashDrive Choice UC500 will be available through selected distributors and resellers in the Europe. For more information, visit the company’s website at: Adata

City of Industry, C.A., USA – August 22, 2012 – ADATA™ Technology is pleased to announce that their 8GB DDR3-1600 memory modules come standard in the Official Gaming PC of Major League Gaming’s (MLG) 2012 Pro Circuit by iBUYPOWER. Built to be a powerful gaming PC for competitive gamers, the Official Gaming PC of MLG’s 2012 Pro Circuit contains only high-performance gaming hardware. ADATA’s memory modules inclusion in this competition-level gaming PC emphasizes the quality, performance and reliability of ADATA’s products. “ADATA is dedicated to making great reliable and performance driven products. We hope that everyone at MLG can experience it first hand” said Tom Lin, Managing Director, ADATA USA. More information on the Official Gaming PC of MLG’s 2012 Pro Circuit by iBUYPOWER can be found here: http://www.ibuypower.com/info/mlg2.aspx About ADATA ADATA Technology, one of the world’s largest vendors of DRAM Modules and USB Flash Drives, provides complete memory solutions, including memory cards, solid state drives, and portable hard drives. ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more...

ADATA™ Technology today launches the DashDrive™ HV610 external hard drive, which combines a unique puzzle piece design concept with a SuperSpeed USB 3.0 interface. A slide-out smart cover provides a convenient and novel way to store the transmission cable.

Designed to bring maximum performance to 3rd generation Intel core processors