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Video Card... 
Nvidia opens it's mouth over GPU failure woes
written by Ciro - October 17, 2008 09:30

Following the recent interview with AMD's Neil McLellan regarding Nvidia's GPU failures, Nvidia have responded with a somewhat defensive few paragraphs. More here.

NVIDIA has a world class chip operations team, and has delivered over 1 Billion devices (and over 1 trillion bumps) over 14 years, in the most advanced processes, to the most demanding customers. NVIDIA is the leader in the graphics industry in innovation and has delivered technology over the years that companies like ATI and Intel have benefited from.

In his recent commentary on chip packaging, Mr. McLellan makes a number of speculative assertions about NVIDIA's people, products and philosophy. In his interview McLellan asserts that High lead bumps are more prone to fatigue. What he fails to note is that AMD currently uses High lead bumps on their CPU line -- a device well known to undergo high thermal stress, and also go through lots of power cycling.

The choice between High Lead and Eutectic is complex. There are trade-offs in using one vs. the other, as even Mr. McLellan points out. The electromigration issues associated with printed eutectic bumps can affect long term reliability of a high current device. Electromigration is when a high current causes metal to separate over time, and creates an open circuit. This is one of the main reasons why so many devices are still manufactured with High lead bumps today.

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