The newly-formed Activision Blizzard is reportedly considering a digital music store for its Guitar Hero franchise, allowing gamers to purchase new tracks to play.
Blizzard makes the most popular subscription online game, "World of Warcraft," Vivendi owns the world's largest music company, Universal Music Group, and "Guitar Hero" lets gamers play plastic guitars along with music on television screens.
"When you think about the potential for what we will be able to do together, there have not been many viable alternatives to iTunes," Kotick said.
"If you're downloading a song to play on your 'Guitar Hero,' there's no reason why you can't download the performance also. So there's all kinds of things you can think about. 
