This image has had good use recently...

Possibly as a result of Warner Bros, New Line Cinema's and and Universal's plans to drop the format later in the year, Toshiba has cut the prices of their third-generation HD DVD player lineup. Effective last Sunday, the entry-model HD-A3 now costs $149.99, down from $299.99 - the HD-A30, which previously cost $399.99, is now priced at $199.99 - and finally the high-end HD-A35 is now worth $299.99, down from $499.99.

The second point to Toshiba’s two-pronged attacked is its new marketing campaigned aimed to inform consumers on the DVD-upscaling capabilities of its HD DVD players. All of Toshiba’s HD DVD players will upscale a standard-definition DVD to high-definition resolutions... While Toshiba overstates in its press release the improvement of upscaling DVDs to 1080 resolutions (especially when compared to true high-definition movies), those looking to extend the life if their existing standard-definition libraries should consider a high-definition player. Nearly all Blu-ray Disc players on the market, including the PlayStation 3, also feature similar upscaling technologies.