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Leading HD DVD player manufactorer Toshiba are cutting over $100 off all their 2nd generation players.
Toshiba say they want to maintain the format’s position of being more affordable than Blu-ray.
 While high-definition players are becoming more affordable, the next-generation format war is still as confusing as ever for the consumer. The latest count has Blu-ray slightly edging HD DVD in terms of overall movie sales, though the recent numbers may be skewed in due to the greater number of new releases in 2007 for Blu-ray. 
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