Noctua is long renowned for having silent fans. They also have beige colors. Chromax changes everything to add a much needed stylish flair to their heat sink and fan lineup. You won't find RGB lighting, but the choices of blue, green, red, yellow, black and white accessories adds a lot.
The best storage solution for a computer isn't the fastest one. It's the SSD that can balance price, performance and capacity. The Crucial MX500 does this the best and is a must have product for anyone building a computer. It won't compete with NVMe, but it's top tier among SATA performance.
Patriot has aggressively styled heat spreaders and LED lighting, making their RAM kits attractive. However, it's the overclocking potential of the Viper LED DDR4 that really shines. They only come in RED or White LED, but we're hoping for RGB in the future.
Aigo may be obscure, but their cooling components add a nice variety to the market. The Icy K4 RGB CPU cooler won't win any cooling awards, but the illumination is top notch for such a new company. If you want RGB lighting to sync with your motherboard, this is a great option.
Raijintek only needs a little more polish on the Asterion, but the full tower chassis is still a pleasure to build in. The Thetis however, is a great design that would make a great SFF computer with room to build. Both cases are strong offerings though.
Noctua joins the 200mm arena and as always, they are one of the best when it comes to silence and cooling performance. If you aren't a fan of brown and beige fans with a high price though, they may not be your first choice. The sheer quality of their fans is something that shouldn't be ignored.