Enermax delivers a great RGB filled liquid cooler with the LIQFusion 240. While the lighting is fantastic, the unit doesn't sacrifice cooling performance for aesthetic flair. RGB may not be for everyone, but if you want addressable control, the LIQFusion should be at the top of your list.
Arctic offers a great performing CPU cooler that has a variety of static color choices in the Freezer 33 eSports Edition. It offers a wide range of compatibility, working with most processors from Intel and AMD. The install is tedious at points, but the style is hard to beat with other coolers in the same price range.
SilverStone gave an easy, affordable option to add addressable RGB lighting to fans without any. Not everyone is into RGB, but those who don't like trading performance for more lights will probably find the best of both worlds with the FG142/122. They even work for radiator fans.
CLCs are overwhelming used for CPUs, but what if they are better suited for GPUs? The Arctic Liquid Freezer 120 proves it has excellent ability to keep temperatures low during intensive gaming sessions, at minimal noise as well. What it lacks in aesthetics it makes up for by far in price.
The power of the Greek gods not only makes for great performance, but amazing beauty. The Gamdias Astrape P1 PSU is one of the greatest looking power supplies to date. The only thing holding it back is a high price, and hopefully time will improve that to more competitive levels.
The B975 is the keyboard to own if you enjoy competitive online gaming. The Light Strike optical switches give a genuine edge that may not feel like much until the moment relies on it. Bloody also does a great job with competitive quality and features to other mechanical keyboards in it's price range.