This is a mechanical GAMING keyboard. It says so on the box and if we’ve learned anything from Josh Jackson around here, it’s that lights make everything faster. This is a fact (citation needed: The editor indeed cites that this is a fact). The issue is lighting on the individual key level. Sub $100 keyboards have been getting there, but typically with a reduced price from their MSRP. Lighting the Neon K85 has surprisingly been more comprehensive than most $100- $200 keyboards that I’ve seen.
Lighting other parts of the keyboard is all the rage nowadays. Rosewill decided the sides would be fun to adjust. They can cycle through the rainbow or you can choose a solid color. I haven’t seen a way to turn it off or change speed/brightness.
As for lighting patterns, we have:
Horse Race Lamp
Heatmap (changes colors based on how much you are typing)
and Custom color sets (presets for FPS, MOBA, etc.)
One other function that is in the software is, “switch off all lighting when display is off,” which I feel like a lot of fancily lit products could use.