NZXT is known for the purple color on packaging now. It looks excellent on the outside, and I’ve always been a fan of the choice here. Inside, the unit is carefully placed next to a bag for the cables. There’s a decent amount of foam and space between the edges to keep everything secure in shipping.
One thing that always cracks me up is a fancy cable bag. Don’t get me wrong. It’s a nice addition that gives buyers a sense of quality and money well spent. On the other hand, it certainly has little practical value. Overall, the color looks unique and it keeps the cables organized and easy to find when system changes come around.