Introduction
It hasn’t been long since Nvidia’s last launch; in fact, it’s only been a week. Just 7 days ago saw the release of the GeForce GTX 780, a graphics card which managed to impress us with it convincing combination of gaming horsepower, innovative features, and strong overclocking. Kepler 2.0, as it turns out, looks to be a big winner.
And today marks the launch of the next in Nvidia’s gaming stable: the GeForce GTX 770. Not unexpected in its naming convention, but entirely unexpected by many in its swift follow-up to the flagship GTX 780. Looking to hit a very attractive gaming market at the upper end, though with a price tag of only $399, the GTX 770 looks nearly identical to its more powerful sibling, while maintaining the hallmark features at a lower price point. Truth be told, the price puts it squarely in the sights of the Radeon 7970, and we have a sneaking suspicion that Nvidia is looking to put the smackdown on the competition with this new card.

Nvidia is continuing the new GeForce Experience features we saw last week such as ShadowPlay, Adaptive Temperature Control, and an updated GPU Boost 2.0. We also saw that Kepler 2.0 is more like the GTX Titan in its lineage than the previous 600 series cards. And in that sense, the 700 series lineup appears to be more of an evolution and refinement of what made the predecessors impressive.
We’ve heard the chatter than the GTX 780 was a cut-down Titan, and the GTX 770 is a beefed-up 680. True? Not exactly, as it turns out. Performance might indicate that trend at a glance, but the new cards have much more under the hood than such a quick-drawn conclusion might indicate.
Let’s take a closer look at the Nvidia GeForce GTX 770 and find out what lies beyond the framerates.