The simple fact right up front here is that the GeForce GTX 760 continues what we saw in the last few weeks with the launch of the new lineup from Nvidia in the GTX 780 and 770 products. Improving upon its 600-series predecessors in nearly every regard, from performance and features, to temperatures versus power approach, this new lineup is impressive.
We wondered why Nvidia was stopping their new Kepler lineup with the GTX 760, and part of the reason became evident today during testing. The 760 nearly matches the previous-gen 670, while easily beating the 660 Ti, so this new card would effectively cannibalize Nvidia’s current lineup. That means the 660 Ti, 670, and 680 are effectively now end-of-life. To get a budget-oriented Nvidia card, you’re looking at a GTX 660 or 650 Ti. Another reason, we suspect, is there simply isn’t enough profit margin to be made by this hotrod chip architecture in the budget realm. Feeding pearls to swine, as it were.
Besides, Nvidia has shown this GTX 760 easily beats the competition’s Radeon 7950, and nearly matches the 7970 in a few instances. The fact of the matter is that Nvidia doesn’t need to do more than this to beat AMD, they’ve already done it now across the board. Factor in that Nvidia has the GTX 760 priced at $249, and it’s very well positioned in the market to gain marketshare in that critical $200-$250 segment.
Beyond simple framerates, the power consumption continues to impress, as 170W TDP for this much horsepower is very good. GPU Boost 2.0 also continues its evolutionary journey, now smartly focusing more on temperatures than power envelope. All but the most diehard overclockers out there will appreciate this approach, as lower temperatures and noise levels are the key to most gaming rigs, not synthetics on benching stations. And on that note, the GTX 760 overclocks very well, easily achieving a 20% increase on the reference design (we expect better results from board partners). However, it must be mentioned that you’ll experience diminishing returns because of the healthy “free” overclock already built into the card.
This certainly puts AMD in a very tough spot because there is nothing in their product lineup that can come close to Nvidia’s current stable of cards on a performance-to-price point. Nvidia now rules the roost for performance with the golden trifecta of the GTX 780, 770, and 760. While AMD may respond with price drops, we think that may not be enough to compete against new Kepler lineup, as the framerates and innovative features here are just too good to pass up. Unless you’re an AMD fanboy, the GTX 760 is clearly the better option.
Nvidia continues to impress in its newest Kepler lineup, and the GeForce GTX 760 is another winner for gamers who want a great combination of performance, features, and value.
Nvidia GeForce GTX 760