The simple fact right up front here is that the GeForce GTX 760 continues what we saw in the last month with the launch of the new lineup from Nvidia in the GTX 780 and 770 products. Improving upon its 600-series predecessors in nearly every regard, from performance and features, to temperatures versus power approach, this new lineup is impressive.
We wondered why Nvidia was stopping their new Kepler lineup with the GTX 760, and part of the reason became evident today during testing. The 760 nearly matches the previous-gen 670, while easily beating the 660 Ti, so this new card would effectively cannibalize Nvidia’s current lineup. That means the 660 Ti, 670, and 680 are effectively now end-of-life. To get a budget-oriented Nvidia card, you’re looking at a GTX 660 or 650 Ti. Another reason, we suspect, is there simply isn’t enough profit margin to be made by this hotrod chip architecture in the budget realm. Feeding pearls to swine, as it were.
Besides, Nvidia has shown this GTX 760 easily beats the competition’s Radeon 7950, and this overclocked Gigabyte card actually beats a stock 7970 in a few instances. Factor in that Gigabyte has this GTX 760 OC Windforce priced at $259, only $10 more than the reference design, and the value for performance here is outstanding.
Beyond simple framerates, GPU Boost 2.0 also continues its evolutionary journey, now smartly focusing more on temperatures than power envelope. All but the most diehard overclockers out there will appreciate this approach, as lower temperatures and noise levels are the key to most gaming rigs, not synthetics on benching stations.
This certainly puts AMD in a very tough spot because there is nothing in their product lineup that can come close to Nvidia’s current stable of cards on a performance-to-price point. Nvidia now rules the roost for performance with the golden trifecta of the GTX 780, 770, and 760. While AMD may respond with price drops, we think that may not be enough to compete against new Kepler lineup, as the framerates and innovative features here are just too good to pass up. Unless you’re an AMD fanboy, the GTX 760 is clearly the better option.
Gigabyte has taken an impressive card and made it even better, with a factory overclock and excellent cooler, continuing the newest Kepler features, while offering consumers an outstanding value for their gaming purchase. This Gigabyte card is a big winner.
Gigabyte GTX 760 OC Windforce