The rapid adoption of solid state drives has driven the price to the lowest points ever. These low prices apply pressure on manufacturers to be the fastest or offer the largest capacity for consumers dollars. We have already seen how some once premier companies collapsed under the weight of falling NAND prices. Where once one fell, another shall stand though. Emtec, a new entrant into the low cost solid state drive business, seeks to offer a compelling product at value prices. That has been hard to do in the past but does not mean impossible now. We have the chance to review the new Emtec International Power Plus X150 240GB solid state drive. It is a lower cost alternative built with the same premium parts as the competition. Before we start the review, here is some information on this new competitor in an already crowded space.
The EMTEC brand was launched from a company steeped in history and experience. BASF, the inventor of the first magnetic tape for audio recording, was a pioneer in the media industry. In the late nineties, after years of innovations in the production of consumer tape products, including audio-cassettes, floppy discs and video-cassettes, BASF Magnetics became EMTEC Magnetics.
Turning the company’s focus to mobile storage products, the EMTEC brand became a huge success in Europe, symbolized by the powerful red spiral logo. By 2006, EMTEC had produced the number-one selling brand of flash drives in France and the number-three selling brand of flash drives in Europe for five years and counting.*
Today, EMTEC is distributed in over 50 countries and prides itself on a 75-year history of creating innovative products that embody the human spirit: to preserve, protect and share the most valuable moments of daily life. Whatever the technology or the media, EMTEC commits to providing hassle-free, creative and stylish solutions that make technology easy to use and serve our consumers’ memories, ideas and emotions.