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VisionTek Adds Technology Industry Veteran Grant Dahlke As Consumer Brand Visionist

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Posted September 4, 2013 by Kevin in Industry
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Consumer experience passionate marketer to help launch new products and branding initiatives with a new emphasis on Mac compatible products

 September 4, 2013, East Dundee, IL – VisionTek Products LLC, (VisionTek®) http://www.visiontek.com, a leading manufacturer of award-winning, high-performance upgrades and accessories for PC and Apple Macintosh® computers, is pleased to announce the hiring of Grant Dahlke as its Consumer Brand Visionist. In this brand manager oriented role, Dahlke will focus on product development, media relations, and brand enhancement initiatives to provide a best-in-class customer purchase and product use experience.

“I was attracted to VisionTek because of their solid reputation among leading retailers and their desire to build a personal relationship with every type of computer user, from casual to enthusiast,” said Dahlke. “With its existing line of award-winning memory and SSD lines, as well as new products under development, VisionTek is well positioned to become the preferred brand name among Mac and PC users seeking to get the most performance from their machine.”

“We are thrilled Grant is joining the VisionTek team,” said Michael Innes, President of VisionTek. “With his intense passion for providing a genuine, consumer-focused brand experience, established industry relationships, and keen insights into the Mac market, the future growth of VisionTek is unlimited.”

Dahlke brings to VisionTek nearly thirty years of consumer technology products marketing experience. Most recently, he served as the Marketing, PR, and Social Media Manager for Other World Computing (OWC) where he oversaw product launches and brand campaigns over the last seven years and helped grow revenues from $34 million to $96 million. Previously, he helped introduce the world’s first Bluetooth radar detector at K40 Electronics. In the late 1980’s, he helped launch the only legal Apple® II compatible computer, the Laser 128.

In his spare time, Dahlke is a USA registered competitive swimming coach and is a nationally ranked US Masters Swimming freestyle sprinter.

About VisionTek Products LLC

Since 1995, VisionTek Products LLC (VisionTek) has been recognized as a leading developer of performance memory, graphics cards, power supplies, and Solid State Drives for Macintosh and PC computers. Its products can be found at leading retailers, distributors, PC system builders and e-commerce sites. VisionTek is headquartered in East Dundee, Illinois, and can be contacted by calling 847-459-1700 or by emailing support@visiontek.com.

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