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ASUS Introduces a New Gold Color Theme for Upcoming Z87 Motherboards

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Posted May 16, 2013 by Kevin in CPU & Motherboards
Fresh design reflects ASUS’ commitment to the highest standards in quality,
performance, reliability, and innovation
Fremont, CA (May 15th, 2013) – ASUS announces a new design theme for its lineup of mainstream motherboards based on the upcoming Intel® Z87 chipset. Replacing the previous blue-accented color scheme, a distinctive gold application on custom-designed heatsinks serves to highlight the ASUS philosophy of industry leading motherboard design and continuous innovation.

“ASUS-branded motherboards keep evolving and always offer the gold standard in quality, performance, and durability. The new gold color scheme symbolizes this and our insistence on delivering the highest level of innovation and reliability. ASUS motherboards are fully-featured and provide an attractive visual style for a great system building experience”, said Jackie Hsu, Corporate Vice President and General Manager of Worldwide Sales, ASUS Open Platform Business Group.

Elegant color choice makes component matching easier

For nearly a quarter of a century, ASUS has been leading in motherboard design and development while maintaining close ties to the global PC DIY community. Accommodating the needs of system builders the elegant gold color palette works in synergy with black color schemes available in most PC cases. Multi-faceted and multi-tiered, the new gold imbued heatsinks have bigger surface areas for better heat dissipation and improved cooling. As such, ASUS Z87 motherboards are as visually pleasing as they are industry-leading in stability, reliability, and exclusive features. 

Do not settle for less
While often imitated but never duplicated, ASUS motherboards offer class leading designs, feature sets and quality that truly sets them apart from competing brands. All ASUS, ROG, TUF, and WS Z87 motherboards feature a rigorous validation process that guarantees the highest quality and compatibility in the industry.

ASUS tests every motherboard series with hundreds of memory, expansion card, and external device combinations from almost every supplier in the market to ensure launch compatibility that continues throughout the life cycle of the product. ASUS motherboards also pass the most demanding stress testing process in the industry, verifying their stability, reliability, and longevity for users now and into the future.

ASUS mainstream series will be available from mid-2013. Pricing and availability of specific models may vary between regions.

To be provided at a later date due to Intel® non-disclosure requirements and are subject to change without notification.

About ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling and most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2012 was approximately US$14 billion.

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