Three ADATA Products Receive iF Design Awards 2013
The evaluation criteria for iF German includes design quality, choice of material functionality, and degree of innovation.
The DashDrive Durable HD710 external hard drive provides mobile, rapid, and dependable data access in a rugged and sporty package. The housing of the HD710 is comprised of a unique silicone material, and the drive incorporates military-grade shockproof and waterproof (IPX7) construction with an ultra-fast USB 3.0 interface. Its lively outlook and dynamic design match the requirements and style of sports and outdoor enthusiasts, with color options including blue, yellow, and black.
The DashDrive Elite HE720 is the world’s thinnest USB 3.0 external hard drive. Sporting a reflective stainless steel surface, and with a record-breaking slim profile of only 8.9mm thickness, the Elite HE720 also features a “One touch backup” function which automatically backs up and synchronizes data. The brushed metal exterior and elegant overall appearance enhance the fashion sense of technological lives.
The DashDrive Elite UE700 USB Flash drive combines sophistication with technology, and brings a new look to a device that is seen by many as a fashion statement as well as a digital necessity. Embodying a striking appearance, the etched aluminum housing exhibits a captivating concentric texture that highlights the central LED status indicator. An ergonomic sliding USB connector eliminates the need for a cap, and the sleek carrying strap ensures the immediate accessibility of crucial data.
These award designations reinforce ADATA’s reputation as a global leader in product design, and further bolster the ADATA brand in the many consumer markets where the company’s image continues to strengthen.
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