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ASUS Embraces the Spirit of the Incredible at CES 2012

Posted January 10, 2012 by Kevin in Industry

Consumer Electronics Show, Las Vegas, Nevada (January 10, 2012) – ASUS, a global leader in the new digital era, today introduced new members to the ASUS tablet family, the Rose Gold and Hot Pink ZENBOOK , and the 27” VA278Q LED display at the Consumer Electronics Show (CES) 2012. These new products, along with those inducted into the CES Innovations Design and Engineering Awards honoree program, truly make this an incredible start to the year. “We are thrilled to be showing these incredible products at CES 2011. Consumers can definitely anticipate more exciting innovation from ASUS this year,” said Steve Chang, President of ASUS Computer International. ASUS Transformer Series

Featuring an ultra-slim form factor, the Transformer Prime is only 8.3mm (0.33”) thin and weighs in at a mere 586g (1.29lbs without dock). This makes watching movies, surfing the web, playing games, taking photos, finishing up homework or video chatting with friends or family so easy and natural that you’ll wonder if the Transformer Prime was designed specifically with you in mind. Its innovative metallic swirl design is made of solid aluminum for a secure yet extremely comfortable grip.

The high-resolution 10.1” IPS display offers a remarkably vivid and brilliant viewing experience of photos, books, videos, games, and more in either landscape or portrait mode outdoors, indoors and even in low-light places like an airplane or train. With NVIDIA’s next-generation quad-core Tegra® 3 processor featuring a 12-core GeForce® GPU and vSMP technology, the Transformer Prime delivers an optimum user experience featuring smooth multitasking capabilities, lightning fast app loading, a rich and fluid web experience, full 1080P HD video for realistic media playback or recording and of course, incredible gaming performance.

Thanks to advanced power management features the Transformer Prime has a battery life of up to 12 hours*, but when combined with the mobile dock, it lasts up to an incredible 18 hours*, the longest battery life of any current tablet. It is also the first quad-core tablet that will be upgradeable to Google Android™ 4.0 Ice Cream Sandwich in January 2012. ASUS MeMO Series
ASUS straddles the line between a tablet PC and a mobile phone with the ASUS MeMO 171 —a 2-in-1 device that consists of the 7” MeMO tablet and the MeMIC headset. The 3G-enabled MeMO 171 features a 7” high resolution 216dpi screen that produces vivid images that can be easily viewed even when outdoors. The touch panel responds to inputs via the bundled stylus or the user’s fingertips.

The accompanying Bluetooth® MeMIC headset lets users search for contacts, send and receive text messages, and place calls. Plug in some earphones and it serves as an audio device that streams music from the MeMO via a Bluetooth connection. The bundled stylus also lets users navigate through the MeMO’s functions with ease.

Also available is the Wi-Fi-enabled MeMO 370T, a 7” tablet PC that features the NVIDIA® Tegra® processor. ASUS ZENBOOK™ Ultrabook™**

An incredible balance of elegance and power, the ASUS ZENBOOK™ wowed crowds when it was first released in October of 2011. Today, ASUS announces the addition of the Rose Gold and the Hot Pink color schemes to the ZENBOOK lineup this spring.

ASUS is noted for its innovative approach to product design, and nowhere else is this more evident than in the new ZENBOOK™ Series, developed in close cooperation with Intel® to ensure the best products become available to consumers. These astonishingly thin Ultrabooks™ are made possible through the use of a strong but light aluminum alloy shell with a unique ‘spun’ finish on polished surfaces. The artistry of the series draws inspiration from luxury timepieces, displaying sharp edges, an oversized keyboard and smartphone-like touchpad for added comfort, as well as reinforced hinges for extended longevity.

Measuring a mere 17mm at its thickest point, the ultra-thin ZENBOOK™ Series nonetheless packs impressive specifications, with the latest 2nd generation Intel Core™ mobile processors up to the powerful i7, SATA 6Gb/s solid-state drives, Bluetooth™ V4.0, USB 3.0, Bang & Olufsen ICEpower® audio technology and the Instant On feature, which resumes the notebook in about two seconds and features incredible standby times up to ten days, or 65 days in sleep/hibernate mode*. ASUS VA278Q Display

The ASUS VA278Q provides vivid, crystal clear visuals through its 27” QHD 2560 x 1440 resolution display. At 0.233mm, the pixel pitch of the VA278Q is 25% smaller than that of generic 27″W FHD displays, resulting in shaper, more refined visuals. With 178° wide-viewing angles on both vertical and horizontal planes, the LED-backlit panel provides 100% sRGB color space compatibility for impressive image reproductions with minimal color shift.

Designed for professional artists and photographers, the VA278Q features the ASUS-exclusive QuickFit Virtual Scale function to provide actual sized photo and grid overlays onscreen so users can accurately preview and edit their photos on screen. The ASUS Splendid™ Video Intelligence Technology has 6 hotkey-enabled pre-set modes (Theater, Scenery, Gaming, Night View, sRGB, and Standard) to optimize colors and image fidelity for a variety of content.

The VA278Q has an array of connectivity options and is compatible with DisplayPort, and dual-link DVI. Its ergonomic design also features tilt, pivot, swivel, and height adjustments to ensure a comfortable viewing experience. CES 2012 Innovations Design and Engineering Awards
Six ASUS products have been awarded with the CES 2012 Innovations Design and Engineering Awards — with the Eee Pad Transformer Prime TF201 with quad-core NVIDIA® Tegra® 3 processor, the Xonar Essence One external DAC, the ROG MARS II graphics card with dual NVIDIA® GeForce® GTX 580 GPUs, the Rampage IV Extreme and P9X79 DELUXE motherboards and the ASUS Padfone all making the list. *Product test results, specifications and features may change without prior notice. Check www.asus.com for further details.


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