PNY and Sony Pictures Extend Partnership
Parsippany, NJ ? December 1, 2010 ? PNY Technologies?, Inc. (?PNY?), a global leader in flash memory cards, USB flash drives, solid state drives, high speed HDMI? cables, computer memory upgrade modules, consumer graphics cards, and professional workstation graphics cards, has announced an extended partnership with Sony Pictures Home Entertainment for a national product promotion, now including mobile compatibility.
With every new purchase of specially marked PNY product, consumers will receive one bonus full-length movie download from Sony Pictures, valued at approximately $10.00. Products include PNY HDMI cables, 8GB and higher SDHC? flash memory cards and USB flash drives, DDR1/DDR2/DDR3 memory kits, and consumer graphics cards. Users can redeem at www.pny.com/movies with the unique promotion code found within the package.
The updated promotion with Sony Pictures offers new content as well as a new mobile feature. The movie platform is now compatible with Windows? Phone 7 devices, made by a variety of manufacturers, giving users the versatility to take advantage of their bonus movie download while on the go. Users will have to download the ?PNY Movies? app, one of the first mobile applications of its type, to redeem for mobile entertainment anywhere and anytime.
Consumers have their choice of over 35 movie titles from a broad selection of genres including Action/Adventure, Drama, Comedy, Romance, Sports, and Family. The bonus movie downloads include a wide selection of favorites from the Sony library, such as Crouching Tiger, Hidden Dragon; Big Daddy; and 50 First Dates.
Users can choose to download their bonus movie directly to their PC hard drive, USB flash drive, memory card, and now smartphone. Consumers can watch the movie as many times as they wish, and unlike other download or rental services, the movie can be viewed from up to two different locations, such as your smartphone and home PC.
?Given the overwhelming positive response we received from the initial promotion with Sony Pictures, we realize that our consumers appreciate the instant gratification of this promotion,? said Tony Gomez, vice president of sales and marketing at PNY. ?Due to this success, we?ve opted to expand and refine the promotion onto our higher capacity products and include additional product categories to broaden the reach and benefit to consumers? lifestyle needs. And now that the movie download is compatible with Windows Phone 7 devices, we?re able to reach an even wider audience, for a truly mobile experience.?
PNY?s Bonus Movie Download promotion is now available through major retailers, including BestBuy, Wal-Mart, and Staples; as well as regional retailers and online shopping destinations. Movies can be downloaded from http://www.pny.com/movies.com