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Lexar Media Now Shipping Echo SE and Echo ZE Portable Backup Solutions

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Posted May 6, 2010 by jeremy in News

Lexar Media, a leading global provider of memory products for digital media, today announced it has begun shipping the ultra-portable Lexar Echo SE and Lexar Echo ZE flash-based drives to traditional and online retail channels. Netbook and notebook users can now automatically and conveniently back up files while on the go, using the plug-and-stay, low-profile ZE or the high-capacity, high-performance SE drive.

During the month of May 2010, the Echo SE and ZE drives will be available exclusively through online retailer Amazon.com in the U.S. The Echo line will also be available for purchase through brick-and-mortar outlets in select countries worldwide, including Staples in the United Kingdom, FNAC in France, Media Markt in Germany, and top consumer electronics stores in Italy.

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We’re pleased to offer the Echo SE and ZE backup products worldwide to help secure data that can be lost through a busy mobile lifestyle, said Aaron Lee, senior product marketing manager, Lexar Media. As consumers continue to embrace a work and life schedule that includes increased use of on-the-go tools like netbooks and notebooks, it is important to have a reliable, convenient backup solution in place to protect from data loss.

The high-performance Echo SE is an ultra-portable drive that easily plugs into a computer’s USB port to perform automatic backup and transfer of files, at read speeds up to 28MB/s and write speeds up to 10MB/s. Echo ZE, with its low-profile 20.1 by 15.1 millimeter size and plug-and-stay design, is an always-ready drive providing a convenient means to automatically back up essential files – anytime, anywhere. Both drives are interoperable between Windows XP, Windows Vista, and Windows 7, as well as Mac OS X operating systems, allowing data to be seamlessly accessible whether using PC or Mac computers. The Echo SE backup drive is available in capacities of 16GB, 32GB, and 64GB, and the Echo ZE backup drive, one of the smallest USB drives in the world, is available in capacities of 8GB, 16GB, and 32GB.

The drives include versatile, built-in Echo backup software developed by Dmailer for Lexar. Key features include targeted file backup, which stores only specified files and reduces wasted disk space, and file versioning, which backs up a history of files and allows the retrieval of previous versions. Additionally, the software offers optional AES 128-bit encryption, enabling protection in the event of drive loss.

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