Kingston to Enter SSD Market with Intel
According to Digitimes, Kingston’s co-branding, or dual-brand strategy with Intel in the SSD market will initially target the high-end enterprise and PC OEM segments, with a monthly shipment goal of 10,000 units, according to the company.
Kingston co-founder David Sun stated that Kingston does not intend to cover the manufacturing part at this stage, as SSD technology involves numerous intellectual property (IP) items. Therefore, Kingston will enter the market follow the same path as for NAND flash products (memory cards and flash drives), by securing supply for its SSD products with Intel, Sun indicated.
Toshiba is a major NAND flash supplier for Kingston, accounting for almost half of Kingston’s required NAND supply, according to company sources.