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iPod is nearing its death, says Apple co-founder

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Posted October 8, 2008 by admin in Industry

I begin to wonder whether he was even briefed by the Apple press office when he predicts the imminent death of the company’s most popular product, the iPod.

“The iPod has sort of lived a long life at number one,” he says. “Things like, that if you look back to transistor radios and Walkmans, they kind of die out after a while.

“It’s kind of like everyone has got one or two or three. You get to a point when they are on display everywhere, they get real cheap and they are not selling as much.”

Mr Wozniak even speaks out against the iPhone 3G, Apple’s latest cult product which caused pandemonium in the West End when it was launched in Apple’s Regent Street store this summer.

“Consumers aren’t getting all they want when companies are very proprietary and lock their products down,” he says when comparing the iPhone’s closed operating system to the new Google phone’s open source system which allows anyone to modify and adapt the way the phone works. “I would like to write some more powerful apps than what you’re allowed,” he laments.

If consumer technology spending plummets, and the indications are it will, Apple should be better placed than others to survive as many of their customers buy their products with almost religious devotion.

While many companies would give their all for such strong customer loyalty, both Mr Wozniak and Mr Jobs “don’t like the fact that it’s a bit of a religion”.



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