AMD unleash mid-range assault – Radeon HD 4830
AMD (NYSE: AMD) today introduced the ATI Radeon? HD 4830 graphics card, raising the performance bar for graphics cards priced at less than $150 (USD) 1 and presenting gamers with even more affordable access to award-winning ATI Radeon? HD 4800 series performance. Like all ATI Radeon? HD 4800 series products, the new offering delivers class-leading game performance1 and superior HD multimedia capabilities, as well support for the latest DirectX? 10.1 games soon to be released for the holiday season.
?The ATI Radeon HD 4830 graphics card is another example of how AMD?s scalable design strategy is paying off,? said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. ?With a single chip we have been able to quickly and efficiently bring to market graphics card designs ranging from below $150 through $549 SEP, with leading performance in every segment. The ATI Radeon HD 4830 continues that great trend, providing tremendous value to gamers for less than $150.?
?The $100-$150 graphics card price band represents the ?sweet spot? of the desktop PC graphics market where the consumer gets the most graphics performance per dollar spent,? said Dean McCarron, founder and principal, Mercury Research. ?This is where the latest graphics technologies reach the mainstream PC audience, and this is the level that most PC games target.?