Facebook moving to new design this week
But Zuckerberg, still only 24, is hoping he has found a way to ease the journey down a different road so he won’t have to issue public apologies like he did in each of the previous two years after springing new products on users.
His theory will face a major test Wednesday when Facebook begins forcing its 100 million users to adapt to a redesigned Web site, whether they like the new look or not.
Since unveiling the makeover seven weeks ago, Facebook had left it up to users to decide whether they wanted to switch over. If they didn’t like what they saw, the converts could just click on a link to switch back to the old format.
But that option will be taken away from all users by the end of the week, a shift that Zuckerberg already knows will alienate some of Facebook’s audience and raise the risk of driving more traffic to rival social networks like MySpace and Bebo.