Board discusses making E3 open to general public
Given the turmoil surrounding the show, it’s only natural that the ESA would reassess its options, and it has shown a willingness to shake things up with its signature trade show in the past. After all, it was publisher complaints that precipitated the transformation of the once-mighty Electronic Entertainment Expo–which attracted more than 60,000 attendees at its height–into the rebranded E3 Media & Business Summit, an invite-only event of closer to 5,000 industry types. In 2007, the ESA also relocated the show from its longtime home at the LACC to a handful of hotels in nearby Santa Monica, which cost it $5 million in event-cancellation fees, only to move it right back to the LACC the following year.
That said, the Kotaku story is very clear that the idea of an open-to-the-public show is just one of presumably several options presented to the ESA board of directors for consideration. There’s also no indication of how seriously the idea is being considered. Big changes to the show have been reported with 100 percent certainty and later turned out to be 100 percent wrong.