Blu-ray to be extinct in five years, says Samsung
Citing online rental sites like LoveFilm’s adoption of Blu-ray titles, the move to offer cheaper players and a now clear path to adoption following the Blu-ray HD DVD battle, Griffith says the format will be a winner, although not for long.
Instead Samsung is putting its faith in its OLED technology. The new technology, which is “ready to rock”, is being held back at the moment due to high manufacturing costs.
“We will launch the OLED technology when it’s at a price that will be appealing to the consumer, unfortunately that’s not yet.”
Griffiths, citing 2010 as a possible date for your calendar, told us he believes that when the technology becomes mainstream it will replace LCD.
“It’s gonna be big, but at the moment it’s a great story, not commercial, product.”