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AMD positive about its low-cost graphics market

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Posted September 2, 2008 by admin in News

Baumann hinted that AMD is preparing the launch of the third wave of its current-gen GPU rollout and will be competing with Nvidia in the entry-level segment. He believes that AMD will continue to surprise Nvidia with higher-performance graphics cards, which could force Nvidia to re-price some of its products. ?If you have the performance high-ground, you can price your products according to performance,? Baumann said. ?If you don?t have the high-ground, you have to price them to products around you.? He said that AMD believes it has this ?high-ground? at this time.

Baumann declined to specify which products AMD will use against Nvidia in the entry-level segment, but if our sources are correct, then AMD will introduce two 4600-series reference cards with 320 stream processors on September 10. Based on the RV730Pro and the RV730XT core, AMD is expected to launch a HD 4650 model and a HD 4670 version with 512 MB and 1 GB GDDR3 memory.



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