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Sony: PS3 price cuts are “not going to happen”

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Posted August 17, 2008 by admin in Consoles

In the 12 months ending March 31, Sony sold 9.24 million units, below its initial estimates of 11 million sales.

But in an interview with Reuters on July 16, the company’s video game chief said the firm was on track for the current year’s target of 10 million sales.

Cuts to the Playstation 3’s original high price have helped boost its fortunes in Sony’s three-way battle with Microsoft Corp (MSFT.O) and Nintendo Co Ltd (7974.OS) in the global video game industry.

Sony ruled the video game industry for about a decade from the mid-1990s with its original PlayStation and PlayStation 2.

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