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Gateway to stop selling PC’s through online store

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Posted July 30, 2008 by admin in Industry

The change could help Gateway better compete with rivals Hewlett-Packard and Dell, said David Daoud, research manager at IDC. Also, since the indirect model has worked well for Acer, it may be hoping that focusing on the same model can help boost Gateway sales.

Daoud suggested that the decision to kill off Gateway’s online sales could mean that Acer may replace some Gateway brands with its own.

Some of Gateway’s brands, like eMachines, which has a strong consumer presence, may conflict with Acer’s offerings, Daoud said. By getting rid of Gateway’s online sales and potentially in the future some of the Gateway brands, Acer may be simply trying to consolidate the brands, which could increase Acer brand awareness, Daoud said.



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