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Adobe to improve Flash website search-indexing

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Posted July 2, 2008 by admin in Industry

It’s great to see Adobe and the search engines working directly together to improve the situation,” Sullivan said. “The changes should help unlock information that’s previously been ‘invisible’ and will likely result in a better experience for searchers.”

Greg Sterling, principal analyst at Sterling Market Intelligence, offered a similar take. Adobe’s partnerships with Google and Yahoo remove some of the barriers to developing in Flash and accomplish three goals, he said.

“This gives developers a green light to develop in Flash without concern about being indexed,” Sterling said. “It gives Google and Yahoo the ability to index that content, which is valuable for them. Of course, Microsoft has Silverlight, which is a competing format to Adobe. Finally, it frees Adobe of the stigma that was associated with Flash development.”



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