Yahoo sign advertising deal with Google
Reuters has reported that Yahoo has allowed Google to sell search ads on its site, meaning any possible deal with Microsoft is dead in the water.
In a non-exclusive process, the two will pit ads against each other in auctions, seeking the ad that pays highest. In theory, the non-exclusive process means others could join the bidding, and that also makes it easier for the deal to receive the necessary regulatory control from the Department of Justice, although it will be a few months before that?s known.
Of course, this ends any possible Microsoft bid. The announcement sent Yahoo shares falling by 10%, while Microsoft shares rose 4%.