Toshiba aims for 50% of the SSD market
For the development of SSD technology, Toshiba organized a company-wide project team, feeling that it would be too difficult for Toshiba Semiconductor Co to be able to handle the multi-level NAND flash memory by itself. Members of the project were brought together not only from Toshiba Semiconductor but also from Toshiba’s personal computer and HDD departments, in addition to the heads of R&D for the entire company.
“I asked the related sections of the HDD business that might compete against SSD technology for their support and gained it,” Nishida said. “I told them that unless they provided their expertise and complete cooperation, the company would not make any further investment in HDD technology.