Nvidia: only the UK talks about ATI
Where was ATI among the 366 million graphics chips which had apparently been split exclusively between Nvidia and Intel in 2007? “No one cares,” Taylor says.
Well, to be more accurate, Nvidia didn’t care enough to include ATI in that slide – Taylor did have another showing ATI with 18 per cent of the market, a figure apparently so small as to render it effectively non existent.
With what is shaping up to be a killer new GPU due out this summer and ATI still struggling to land an significant punches, there’s a real swagger to Nvidia’s gait of late. And yet its merciless dismissal of the old enemy ATI is only half of the story.
For Nvidia is now stalking a much bigger beast. The real threat over the next five years will almost definitely come from Intel. Especially now that Intel itself has staked a claim to Nvidia’s graphics turf with the upcoming Larrabee chip.