Microsoft sells 2 million Zune players
The results nonetheless leave Microsoft with just a fraction of Apple’s US share and with comparatively slow development. The company has primarily affected marketshare of Creative, who has dropped from four to two percent marketshare year-over-year, but has been unable to dislodge second-place SanDisk (at 11 percent) or the top-selling iPod. Apple in its latest quarter sold 10.6 million iPods, or more than five times Microsoft’s cumulative sales to date.
Critics have sometimes attributed the lack of success for the Zune in its relatively slow development. The Zune has typically obtained features later than the iPod and some other opponents, including podcast support received in late 2006 as well as smart playlist support obtained earlier this week.