EA developing Wii Sports rivals
Caught off guard by the Wii’s success following its launch in late 2006, EA tried to adapt its sports games to the Wii, an effort Moore admitted amounted to basically tacking on the motion controls without changing the core game.
Moore, who joined EA from Microsoft Corp’s games division to head up the sports business last September, said the new approach to the Wii marked a dramatic rethinking of what those players wanted from a game.
The model was “Wii Sports,” a title from Nintendo included with every Wii that took bowling, baseball, golf, tennis and boxing and reduced them to a handful of simple motions.
“We learned some hard lessons. That was the type of sports experience they were looking for and we saw that and decided we needed to redefine what our sports games were about,” Moore said. This year, EA’s top sports games for the Wii will have “All-Play” added to their titles.