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Dell to focus on Alienware, not XPS

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Posted May 13, 2008 by admin in Industry

Certainly no surprise though, we’ve been waiting for this move since they picked the company up back in 2006. Of course, there will be certain challenges, namely how Dell will keep its Alienware brand separate (read: pristine) — as its done since the acquisition — yet be able to offer performance PCs on its site alongside the rest of its machines. It’s also unclear what will happen to is XPS line of laptops, since those are big sellers as well, but we’ll all have to wait patiently for the bomb to drop before knowing for sure what Dell’s cutting and what they’re not.



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