AMD spent $30 million a year on sponsorship
As we said the other day, AMD is trying to get itself out of these deals but due to contract terms they are still bonded and are regularly paying for both Formula 1 and Nascar sponsorships.
As AMD has just a small piece of the formula car and uniform, you can imagine that Intel pays a factor of three or four times more to get the larger part of the formula ad. This is a lot of money especially if you have a three letter company such as AMD and this abbreviation doesn?t mean anything to more than 90 percent of Formula 1 fans.
We believe that showing the product name such as Athlon or Opteron would be far more effective but this is just an opinion.