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Toshiba announces HD DVD’s death, format war is over

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Posted February 20, 2008 by admin in Industry

The decision by the electronics maker ends the battle with a consortium led by Sony over who would set the standard for the next generation of discs, a fight that confused shoppers and stalled a move to the new technology in the $24 billion home DVD market.

The Blu-ray win means consumers no longer have to choose between rival incompatible formats and run the risk of being stuck with a 21st century equivalent of Betamax, Sony’s videotape format that lost out to VHS in the 1980s.

Toshiba, which had hoped HD DVD would drive growth in its consumer electronics business, said it would aim to end its HD DVD business by the end of next month.

“This was a very difficult decision to make … but when we thought about the trouble we would cause to consumers and our partners, we decided it was not right for us to keep going with such a small presence,” Toshiba Chief Executive Atsutoshi Nishida told a news conference.

Our friends over at TweakTown have a running commentary of Toshiba’s press-conference.



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