Google preparing Gmail 2.0: plots against Facebook
The alliance includes business software makers Salesforce.com and Oracle, who are moving to let third-party programmers write applications that can be accessed by their customers. The start of OpenSocial comes just a week after Google lost to Microsoft in a bid to invest in Facebook and sell advertising on the social network?s pages outside the United States. And it comes just before the expected introduction by Facebook of an advertising system next week, which some analysts believe could compete with Google?s. The developers of some of the most popular Facebook applications, including iLike, Slide, Flixter and RockYou, are expected to be present Thursday evening at Google?s headquarters in Mountain View, Calif., where they will announce that they will tailor their programs to run on the OpenSocial sites.