Xbox 360 surpass Wii sales in September
The release of Halo 3 singlehandedly caused gamers to buy a new console, explaining the sudden skyrocketing of Xbox 360 sales. Retailers reported that Xbox 360 sales roughly doubled around the time of the Halo 3 launch… Halo 3 pulled in a $170 million first day, with total first week sales hitting $300 million. “Halo is truly a cultural phenomenon, and the launch of Halo 3 is an important milestone for Xbox 360 and for video games as entertainment and as an art form,” said Microsoft founder Bill Gates. “Halo 3 embodies our vision for the future of entertainment, where some of the world’s greatest creative minds will deliver a new generation of interactive storytelling.