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Halo 3 pays off $170 million on day one: overloading Xbox Live

Posted September 27, 2007 by admin in Gaming

Halo 3 has become a pop-culture phenomenon,” said Shane Kim, corporate vice president of Microsoft Game Studios. “Not only is Halo 3 setting sales records, it’s also redefining entertainment… Within the first 20 hours alone, we’ve seen more than a million Xbox Live members come online to play Halo 3 – that makes September 25 the most active Xbox Live gaming day in history.” Microsoft also included a free 48-hour trial with every copy of Halo 3, which is likely a driving factor behind September 25 being the busiest day in Xbox Live history. One million Halo 3 players logged onto Xbox Live to play either cooperatively or competitively.


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