HD DVD Promotional Group: “HD DVD outselling Blu-ray”
HD DVD has reached record movie sales selling 75,000 movies in the last week of May. The successive sales of HD DVD products are heavily influenced by the format’s low prices. As a result of Toshiba’s recent price deductions, weekly player sales have twice doubled from April to today. Toshiba’s HD-A2 player has also recently been dubbed the best selling player to date topping the sales list at amazon.com.
Toshiba’s latest promotional efforts are clearly resonating with consumers and showing that price is king when it comes to hardware,” said Craig Kornblau, chairman of the North American HD DVD Promotional Group. “Behind the increase in sales for hardware and movies, you’re seeing fundamentally lower manufacturing costs and ease of authoring for HD DVD. That’s the type of model that can scale.
Now we play the waiting game and see how long it takes the Blu-Ray camp to spit out a greater figure.