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Blu-Ray now with Blockbuster on side

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Posted June 18, 2007 by admin in News

This comes after Blockbuster had been renting both formats for nearly 8 months and found that 70 percent of consumers were choosing Blu-Ray. Whether it’s the format’s dropping prices or the growing PS3 community, 1,450 stores will sell Blu-Ray while 250 locations will opt for HD DVD. Matthew Smith, senior vice president of merchandising at Blockbuster, says that the decision was influenced by the “lopsided” availability of titles in Blu-ray compared to HD DVD.

The North American HD DVD Promotional Group said Blockbuster’s decision was shortsighted and skewed by the success of films released by Blu-ray studios in the first three months of the year. The group said HD DVD has since gained momentum, selling more players and popular titles such as “The 40-Year Old Virgin” and “The Matrix” trilogy.”I think trying to make a format decision using such a short time period is really not measuring what the consumer is saying,” said Ken Graffeo, co-president of the group.

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