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Toshiba end Intel exclusive

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Posted May 29, 2007 by admin in Industry
Bloomberg.com say the use of Advanced Micro’s chips will lead to a reduction in procurement costs – “Lower costs and a possible increase in sales during the Christmas season may help improve profitability at Toshiba’s computer business.”

Derek Lidow, chief executive officer of research firm iSuppli Corp. believes that it’s good practice for major companies like Toshiba to have dual sources – “It reduces the risk in supply chain and creates more competition.”

The decision means Intel is no longer the sole chip supplier to the world’s top laptop makers. Hewlett-Packard Co. and Dell Inc., the world’s two largest personal-computer makers, already sell models with Advanced Micro chips. Taiwan’s Acer Inc., the third-largest manufacturer, also uses Advanced Micro chips.

The models featuring AMD chips are expected to sell for slightly less than the comparable Intel counterpart. “Toshiba plans to put AMD chips in moderate-priced standard models for individual and corporate clients,” Toshiba spokeswoman Yuko Sugahara said.



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