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AMD to drop “Athlon” name

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Posted May 3, 2007 by admin in CPU & Motherboards

Although the Athlon name is still existent on midrange products, Phenom (abbreviated version of the word “phenomenal”) will represent all high end parts, leaving Sempron for entry level parts. In the coming weeks, Dual-core processors will be dubbed Phenom X2, quad-core Agena will receive the name Phenom X4, and Agena FX and its family will receive the brand name Phenom FX.

Brand image is not the only nomenclature changing with AMD’s next-generation processors. This summer, the company will start to phase out its descriptive SKU system for something a little more esoteric. “Athlon 64 X2 4000+ 45W 1MB L2 Brisbane,” for example, will be renamed the “AMD BE-2400.”

AMD’s 45w dual core Brisbane cores will now be named:

- AMD BE-2400: 45W Brisbane, 2.3 GHz
– AMD BE-2350: 45W Brisbane, 2.1 GHz
– AMD BE-2300: 45W Brisbane, 1.9 GHz

Single core Sempron’s will also follow that format being named:

- LE-1300: 45W Sparta, 2.3 GHz
– LE-1250: 45W Sparta, 2.2 GHz
– LE-1200: 45W Sparta, 2.1 GHz
– LE-1150: 45W Sparta, 2.0 GHz
– LE-1100: 45W Sparta, 1.9 GHz



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