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Final Fantasy XII Potion launched

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Posted March 7, 2006 by admin in News

You may have heard of Square Enix?s new soft drink elegantly named ?Final Fantasy XII Potion? which was announced 3 month ago. Well today was launch day!

The world (well, Japan) has been graced with two versions for you to waist your money on – Final Fantasy XII Potion and Final Fantasy XII Premium Box, The latter is a special three million limited edition box set which includes a 100ml bottle and one of 27 different collectable Final Fantasy XII cards and costs 600 yen (?2.90). The standard Final Fantasy XII Potion is a 120ml bottle for 191 yen (90p).

The potion was unveiled to the public late in February at a limited event where Suntory, the beverage company behind the product, sought a ready-made audience of FF fans to test the soft drink out on. The drinks have caused enough fuss in Japan for it to be declared in the national press that the drink ?tasted like a nutritional supplement drink with a fresh aftertaste?.

If you ask me this has got to be one of the most bizarre, but at the same time genius marketing campaigns for a game yet. It will be interesting to see if the drink ends up making more money than the game?

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