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Opinions formed in the blink of an eye

Posted January 17, 2006 by admin in Internet

Internet users make up their minds about the quality of a website in the blink of an eye, a study shows.

Researchers found that the brain makes decisions in just a twentieth of a second of viewing a webpage.

They were surprised as they believed it would take at least 10 times longer to form an opinion.

The study, published in the journal Behaviour and Information Technology, also suggests that first impressions have a lasting impact.


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