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Microsoft selling PCs in Brazil

Posted January 19, 2006 by admin in News

In an effort to penetrate the low earning consumers of Brazil, Microsoft has teamed up with local retail magazine Luiza to offer a PC using a ?pre-paid? model, also know as rent-to-own.

It works like this – customers buy pre-paid cards to rent the PC, but once the rental fees equal the purchase price, the buyer takes ownership of the system.

A rather effective way to get people who can?t actually afford a PC to buy a PC, if you ask me.


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