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Microsoft selling PCs in Brazil

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Posted January 19, 2006 by admin in News

In an effort to penetrate the low earning consumers of Brazil, Microsoft has teamed up with local retail magazine Luiza to offer a PC using a ?pre-paid? model, also know as rent-to-own.

It works like this – customers buy pre-paid cards to rent the PC, but once the rental fees equal the purchase price, the buyer takes ownership of the system.

A rather effective way to get people who can?t actually afford a PC to buy a PC, if you ask me.



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