Activision warns of “significantly lower” earnings
Hot on the heels of NPD’s bleak report on November game sales comes a stark earnings warning from a top third-party publisher. Following the end of trading in New York this afternoon, Activision issued a press release which told investors to brace themselves for quarterly and annual earnings lower than the company’s November 2 forecast. The warning comes despite Activision’s 54 percent year-on-year increase in sales during November.
Interesting, Charlie Demerjian of The Inquirer recently wrote an article?predicting the death of the games industry,?and here is the first signs of something quite disturbing.
What’s your thoughts? Is the game industry?over inflated?and too expensive to develop for? Are gamers starting to bore with the sequel, prequels, and utter garbage churned out these days? Post in our forums and?let us know.?